There are a mix of strategies people use, and each of them starts with having a professional website. Once you have this though, you do need visitors to have a chance of landing a new client through your site. Getting ranked high in Google can be hard, and I’m always on the look-out for new ways you can improve Google rankings and outsmart the competition.

In the ‘old days’ of the internet, directories popped up where you could register your website and increase the numbers of visitors to your website. Their popularity has tapered off a bit, but there is one in particular you should be aware of and really consider signing up for: “Best of the Web” (or BOTW).

BOTW has been around since 1994, making it an internet dinosaur. This also makes it still trusted by Google, which is basically the search engine we are all trying to impress.

Here are the five reasons you should list your site with BOTW. Google Tutor also posts discount coupons and promo codes for BOTW here.

The benefit I like most about listing with BOTW is the fact that most competitors will not bother doing this. Google also likes the directory, so you’ll automatically boost your ranking. I call that killing multiple birds with one easy stone.